Corvinus Executive MBA

Executive MBA at Corvinus University of's all about excellence

The Accountability Award: Howard Schultz

2015. május 04. - Kevin Jackson

Howard Schultz stepped down as the CEO of Starbucks in 2000 when business was booming. While he stayed on as the Chairman of the Board, he did not fully realise the depth of the crisis at Starbucks until 2008 as its shares plunged by more than 50%. Due to the financial crisis and competitive market…